Our Story
Shipping is the lifeline of every business, but managing it should not be complex or costly. Viya gives organisations of all sizes the power to simplify, control, and scale their shipping operations through intelligent technology that grows with them, not against them.
Built by ShipitSmarter, a logistics technology pioneer with more than 25 years of experience, Viya brings enterprise-grade shipping innovation to every organisation. Our mission is simple: to make powerful shipping automation accessible, adaptable, and effortless for companies of any size or industry. By combining deep logistics expertise with modern, cloud-native technology, Viya helps teams streamline operations, reduce manual work, and gain full visibility across carriers and processes. We believe that when shipping becomes smarter, businesses move faster and customers benefit from a more reliable and transparent supply chain.
Why We Built Viya
After 25 years of building and refining shipping technology, we wanted to create something new. Viya was born from our desire to remove old limitations and design a platform that truly reflects everything we have learned about scalability, security, and self-sufficiency.
Our previous Transport Management System served global organisations for decades, but over time, legacy decisions began to limit the speed of innovation. We wanted to build a platform that could evolve as quickly as our customers’ needs. With Viya, we started from a clean slate. Free from legacy dependencies, we had the freedom to rethink every part of the system and apply everything we learned from 25 years of experience. The result is a modern, scalable, and secure platform that empowers businesses to manage their shipping independently while staying ready for whatever the future brings.
How We Are Organised
ShipitSmarter has a very flat hierarchical constellation: there is the Managing board and then there are all other employees in a direct hierarchical line to the board.
Being a product organisation, meaning products are the responsibility of empowered product teams, the organisation consists of three product teams accompanied by a commerce, a support and a delivery team. Each team is ideally sized between three and eight people, giving space to the drive, experience, creativity and knowledge of all team members. Our office is located in Hilversum where most of our colleagues enjoin a hybrid working pattern, bouncing of ideas and having fun when being physically together, enjoying efficiency and personal creativity when working from home.
Board of Directors
Michiel van Mourik, Chief Executive Officer
Michiel has a background in business economics that lead him - before joining ShipitSmarter - to work for several companies in different industries. He was more than thirteen years a Director of Finance for a large, International family business: Verder International B.V. In that position he has setup the backbone of Finance. He was responsible for financial reporting, financing structures, taxes, restructurings and acquisitions in a phase of substantial growth. Michiel van Mourik started at ShipitSmarter in 2018 in the position of CFO and is CEO of ShipitSmarter from 2020 onwards. Under leading of Michiel and Edwin ShipitSmarter made a turnaround and is nowadays a healthy organization. He always had a great interest in building organizations where people love to contribute. Today, Michiel lives happily at biking distance from the office in Hilversum. See Michiel on LinkedIn.
Edwin Schuijt, Chief Product Officer
The exposure to software creation, logical reasoning and the scientific approach as part of the Geophysics curriculum prepared Edwin with a firm base for a future in technology. From startups, providing the first mobile payment system, to vested logistics parties, Edwin has always been looking for solutions on the edge of technology, using the latest tech to enable new business capabilities. When given the opportunity to participate in a vested technology company in 2020 - ShipitSmarter - being responsible for technology and product development, there was no other option than to fully embrace the challenge! Now, a few years later, product development has become the main focus, but always with technology at heart, not only as an enabler, but also as an accelerant for business development. Edwin is living in Amsterdam, from where he can easily reach the ShipitSmarter office but is also close to the North Sea to play around with wind and waves. See Edwin on LinkedIn.
Edwin Schuijt, Chief Product Officer
The exposure to software creation, logical reasoning and the scientific approach as part of the Geophysics curriculum prepared Edwin with a firm base for a future in technology. From startups, providing the first mobile payment system, to vested logistics parties, Edwin has always been looking for solutions on the edge of technology, using the latest tech to enable new business capabilities. When given the opportunity to participate in a vested technology company in 2020 - ShipitSmarter - being responsible for technology and product development, there was no other option than to fully embrace the challenge! Now, a few years later, product development has become the main focus, but always with technology at heart, not only as an enabler, but also as an accelerant for business development. Edwin is living in Amsterdam, from where he can easily reach the ShipitSmarter office but is also close to the North Sea to play around with wind and waves. See Edwin on LinkedIn.
Ownership
ShipitSmarter is privately owned by the managing board and employees. This results in a high commitment and motivation to do what is in the best interest of the company and its customers.
Join Us
We’re a diverse group of people with a shared love for innovation and grilled cheese sandwiches. Our lunch conversations range from home improvement projects to music and whether or not getting Botox at 30 is part of a pop star’s job description.
We’ve fully embraced hybrid working. Our sweet spot is spending two days a week together in the office. On the other days, everyone is free to enjoy individual contributor time from home. Even though we all like to take the initiative and figure out solutions on our own, we’re also generous in sharing our knowledge and expertise with each other.
Join our fantastic team!